Ikea aims to modernise Indian retailing practices

By the end of 2017, the world’s largest home furnishing retailer Ikea will inaugurate its 1st Indian store in Hyderabad (in Telangana State, created in 2014 from Andhra Pradesh) and a few months later in Navi Mumbai (in Maharashtra State). To promote brand and sales awareness before a full store launch, Ikea will launch a pop-up store format called “Hej Homes” in cities prior to full-range stores. A typical pop-up store will be located in malls, selling up to 650 sq.m with a cafe.
Ikea...