Ikea deploys augmented reality in Brooklyn

Featured image of the article Ikea deploys augmented reality in Brooklyn
Publication

21 April 2022 à 18h27

Updated on 21 October 2022 à 21h32

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1 minute

Publication: 21 April 2022 à 18h27, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Publication

21 April 2022 à 18h27

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 21 April 2022 à 18h27, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Explore the mind Retail subscription

Ikea Group launched Space Unfolded, an immersive space in Brooklyn on February 27th. Customers design their own interior using augmented reality. This service is located within the Ikea store in Brooklyn (New York) which opened in 2008 in the Red Hook district.

Thin walls form an ephemeral living room. The empty space and white walls allow for a great deal of creative freedom, offering “a unique space and infinite possibilities.” The living rooms designs chosen by customers

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