Ikea launches a recruitment campaign for a new store on Roblox

Featured image of the article Ikea launches a recruitment campaign for a new store on Roblox

An article by Morgane Monteiro

Publication

6 June 2024 à 17h50

Updated on 17 June 2024 à 10h55

Reading time

1 minute

Publication: 6 June 2024 à 17h50, Updated on 17 June 2024 à 10h55

Reading time: 1 minute

An article by Morgane Monteiro

Publication

6 June 2024 à 17h50

Updated on 17 June 2024 à 10h55

Reading time

1 minute

Publication: 6 June 2024 à 17h50, Updated on 17 June 2024 à 10h55

Reading time: 1 minute

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On June 24, Ikea launched a first metaverse store in the UK. Recruited between June 14 and 18, the 10 store advisors on Roblox (“The Co-Worker Game”, developed by Swedish gaming specialist The Gang) will be the first to be paid for an entirely remote and virtual position on the online gaming platform. Their salary will be the same as Ikea’s store employees in the UK (i.e. around US$16.8 an hour). Successful candidates will be hired on a fixed-term contract, and may be promoted to other...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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