In January 2017, Ikea-Russia announced a major price strategy, cutting prices by about 17% for 20% of its range. The retailer aims to remain attractive to the middle classes, whose purchasing power has fallen sharply in the last two years, following the fall of the Ruble. In 2016, Russian G.D.P. dropped by only 0.2%. This is better than the 3.7%-decrease in 2015.
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