Recent results say a lot about smart strategies from Ikea, which managed to limit Covid-19 losses last year (retail turnover of €35.2 billion, down by 4%). At the beginning of January 2021, the world’s leading furniture manufacturer launched a new independent showroom at Jurong Point in Singapore. This was in partnership with Livspace, India’s digital platform for interior design and renovation. Covering 65 sq.m., this planning studio is laid out as a three-room flat with a kitchen, living room
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