Ikea wants to make inroads into Mexico

In Mexico, the forthcoming entry of the Ikea Group highlights the new strategy of the world’s largest furniture retailer (sales of €38.8 billion in the fiscal year to late August 2018). “We are is looking at sites in Mexico City, Guadalajara and Monterrey via a franchising expansion scheme”, said a spokesman for the group, which will announce plans within a month and is considering various store formats and channels. In April 2018, Ikea opened an office in Mexico City and launched an extensive