Ikea will jump into augmented reality

In the United States of America, the world’s largest furniture retailer Ikea is working with a new augmented reality application for furniture placement. Users have a full view of their room through the camera on their smartphone and can superimpose up to600 Ikea items to visualise how a piece of furniture (lamp, table, armchair, etc.) will look like in their real environment before deciding to make a purchase. The application uses Apple’s augmented reality platform called “Arkit” and a...