In China and Germany, malls adopt digital technology

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10 September 2019 à 16h29

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3 minutes

Publication: 10 September 2019 à 16h29

Reading time: 3 minutes

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Publication

10 September 2019 à 16h29

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3 minutes

Publication: 10 September 2019 à 16h29

Reading time: 3 minutes

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The news has gone unnoticed in the wider press, but for retailers, this gives important signposts about the future of the outlet centres. In July 2019, China’s largest outlet operator called Vipshop (sales of US$12.3 billion in 2018 up by 16%) made a direct investment of €365 million to buy 100% of the Shan Shan Group, which operates 5 outlet centres in Ningbo, Taiyuan, Harbin, Zhengzhou and Nanchang. Shan Shan Group has 5 future projects for outlet centres in the pipeline. “We are delighted to

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