In China, Pinduoduo overtakes Alibaba

An article by Sophie Baqué

Publication

15 April 2021 à 18h34

Updated on 6 October 2023 à 14h31

Reading time

1 minute

Publication: 15 April 2021 à 18h34, Updated on 6 October 2023 à 14h31

Reading time: 1 minute

An article by Sophie Baqué

Publication

15 April 2021 à 18h34

Updated on 6 October 2023 à 14h31

Reading time

1 minute

Publication: 15 April 2021 à 18h34, Updated on 6 October 2023 à 14h31

Reading time: 1 minute

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The Nasdaq-listed online platform Pinduoduo (Tencent) is growing a competitive audience in China’s e-commerce market. The company reported 788.4 million annual active users in 2020, ahead of Alibaba (778 million) and JD.com (471 million). However, Alibaba remains number one in terms of monthly users. Still little known in Europe, Pinduoduo offers a shopping experience based on group buying plus social commerce. To get the best price, customers have to buy together as a group.

Pinduoduo has...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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