The context
44% of Europeans use BNPL (Buy Now Pay Later) at least from time to time, according to a study carried out by Kantar for Floa in December 2023 in France, Germany, Italy, Portugal, Spain, Belgium and the Netherlands. By 2022, the proportion had risen to 43%, illustrating a trend that is becoming firmly rooted in consumer habits. 40% of fractional payment users have made more than 8 purchases in one year.
Fractional and deferred payment solutions have seen strong growth in recent years, both online and in-store. According to Worldpay, e-commerce transactions in BNPL are expected to total nearly US$700 billion by 2026. Technology and artificial intelligence (AI) are enabling smoother customer journeys. Innovative new players are offering modern, easy-to-deploy solutions for merchants.
55% of Europeans (and 56% of French) who use BNPL see it as a way of buying better-quality or more socially responsible products. It is used most often for amounts under €500 (at 55%) and for expenses linked to household appliances (54%), high-tech (53%), travel (48%), the home (38%) and mobility (37%).