In the U.S.A., Japanese discounter Daiso plans to increase store count 10-fold by 2030

In the United States, while Family Dollar has closed 600 stores since the start of the year, Japanese discounter Daiso (a subsidiary of Korean investor AsungHMP, which has an 84.2% stake since December 2023) is gaining ground. The firm stands out for low-price home decoration and beauty products (from US$1.75 or US$1.99 depending on the state) combined with an Asian identity. According to Dani Davis, VP Marketing America, “customers love the kitschiness of our Japanese brand. That’s what attrac