India. A year later, what retail lessons for Ikea?

As the world’s biggest retailers Wal-Mart and Amazon continue their foray into India’s major cities, the Ikea Group is adjusting its strategy after 12 months of operation.  

As a first lesson, Ikea will now concentrate on smaller urban stores. “In Mumbai, Ikea is looking for 5 to 6 locations four times smaller than a usual size, from 4,500 sq.m to 14,000 sq.m GLA,” said Arvind Singhal, President of Technopak Advisors consultants. It is very difficult to find appropriate and well-served large loc