India. A year later, what retail lessons for Ikea?

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11 September 2019 à 10h24

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Publication: 11 September 2019 à 10h24

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11 September 2019 à 10h24

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Publication: 11 September 2019 à 10h24

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As the world’s biggest retailers Wal-Mart and Amazon continue their foray into India’s major cities, the Ikea Group is adjusting its strategy after 12 months of operation.  

As a first lesson, Ikea will now concentrate on smaller urban stores.

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