“Beauty and fashion are still underpenetrated categories in India, said Bijou Kurien, Board Member of L-Capital Asia to Womens’ Wear Daily.China’s apparel market is eight times that of India, and many fashion retailers are Billion-Dollar firms, whereas India doesn’t have any but it is just a question of having all the things right.
Fashion retailers still need to understand how often Indian people can make fashion purchases. Frequency is still quite low in India as garments used to be...