India: Titan is betting on ethnic fashion and saree’s market growth

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16 January 2019 à 15h41

Updated on 10 May 2019 à 16h25

Reading time

2 minutes

Publication: 16 January 2019 à 15h41, Updated on 10 May 2019 à 16h25

Reading time: 2 minutes

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Publication

16 January 2019 à 15h41

Updated on 10 May 2019 à 16h25

Reading time

2 minutes

Publication: 16 January 2019 à 15h41, Updated on 10 May 2019 à 16h25

Reading time: 2 minutes

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The ethnic fashion and saree categories in India are growing at a very healthy rate. India’s ethnic wear industry is currently estimated to be US$11.63 billion and expected to grow further by 8.4% over the next decade. The Indian fashion retailer Titan’s ethnic clothing brand Taneira (part of the Tata Group) plans on 50 new fashion outlets within 5 years, allowing customers in the 20 biggest cities in India easy access to the coveted fashion products. According Ajoy Chawla, the S.V.P. for Strat

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