![Featured image of the article [info mind Retail] Christofle relies on CircularX to accelerate second-hand revenue](https://www.mind.eu.com/wp-content/uploads/sites/6/2023/10/Christofle-978x652.jpg)
According to our source, the high-end tableware retailer controlled by the Chalhoub family launched a program in early October 2023 to buy back second-hand products from individuals. Pierre Leurquin, Director of Transformation, explained this shift to scale-up via a profitable model.
For many brands, mass sourcing of second-hand products is a key challenge to make their second-hand business enter the scale-up phase. This is the case for Christofle, which in early October 2023 launched an open B2C platform for buying back second-hand products. This is a rare initiative in the luxury goods sector, and a first in tableware.
Since May 2022, the brand has been selling a “vintage” collection of restored antique pieces purchased from certified retailers, including antique dealers
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