Innovation. Alibaba digitises a warehouse club format

Featured image of the article Innovation. Alibaba digitises a warehouse club format
Publication

3 September 2021 à 17h24

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2 minutes

Publication: 3 September 2021 à 17h24

Reading time: 2 minutes

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From China to the U.S.A., the paying membership wholesale retail format is finally going digital.
Publication

3 September 2021 à 17h24

Reading time

2 minutes

Publication: 3 September 2021 à 17h24

Reading time: 2 minutes

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In China, Alibaba is rolling out its Freshippo “Store X” wholesale concept. After the Shanghai store (opened in October 2020), a second store opened in June 2021 in Beijing and 8 more are announced by December. The store’s range is reduced, with about 3,000 products (imported products, fresh products, live fish and shellfish, prepared meals, cosmetics…) sold at wholesale prices. 

In terms of property, Alibaba targets areas of about 20,000 sqm GLA located in malls of tier 1 and tier 2

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