Intersport et Decathlon redefine their strategies

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17 June 2019 à 10h48

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3 minutes

Publication: 17 June 2019 à 10h48

Reading time: 3 minutes

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Publication

17 June 2019 à 10h48

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3 minutes

Publication: 17 June 2019 à 10h48

Reading time: 3 minutes

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In China, mergers between retailers and tech players keep mushrooming. The Finnish giant Amer Sports (owner of Salomon, Wilson, Atomic…) is merging with Anta and Tencent. According to our sources, Tencent would become the majority shareholder of Amer Sports. As the European largest sporting goods retailer, Intersport is also accelerating in China. It has just signed a franchising agreement with Alibaba and Suning. With an annual turnover of €11.6 billion at constant exchange rates in 2018 (+ 0.

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