J.C. Penney teams up with young sensation

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19 March 2018 à 16h13

Updated on 10 May 2019 à 17h15

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1 minute

Publication: 19 March 2018 à 16h13, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

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Publication

19 March 2018 à 16h13

Updated on 10 May 2019 à 17h15

Reading time

1 minute

Publication: 19 March 2018 à 16h13, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

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J.C. Penney is targeting young girls by teaming up with the social media star JoJo Siwa, (aged 14). It has launched an exclusive line of girls’ clothes and bedding inspired by the young star, which is currently available on the retailer’s website and will debut in around 600 department stores in early March 2018. Last Easter, department stores added the young star’s signature hair bows to its girls’ assortment and said it was “blown away” by the response. Siwa is a singer, anti-bull

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