Japan. Fender opens a first flagship store in Tokyo

Featured image of the article Japan. Fender opens a first flagship store in Tokyo
Publication

4 July 2023 à 18h10

Updated on 7 July 2023 à 14h25

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1 minute

Publication: 4 July 2023 à 18h10, Updated on 7 July 2023 à 14h25

Reading time: 1 minute

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Publication

4 July 2023 à 18h10

Updated on 7 July 2023 à 14h25

Reading time

1 minute

Publication: 4 July 2023 à 18h10, Updated on 7 July 2023 à 14h25

Reading time: 1 minute

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On 30th June, guitar brand Fender (70% online sales by 2021) opened a first flagship store in a 77-year history in the Harajuku district of Tokyo. The American brand is looking to expand in Asia. The 4-storey, 1,070 sq.m store includes studios for testing guitars and a customisation workshop with master builders, whose guitars cost up to US$30,000. A café is located in the basement, as well as a store selling Fender clothing and accessories.

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