JD.com bets on experiential for brick-and-mortar

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14 January 2020 à 18h11

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Publication: 14 January 2020 à 18h11

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Publication

14 January 2020 à 18h11

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Publication: 14 January 2020 à 18h11

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The Beijing-based online retailer JD.com (revenues of US$18.9 billion in Q3 2019, up by 28.7%) unveiled a huge 50,000 sq.m. store located in Chongqing, China. Opened on 11th November, known as “Singles’ Day”, this new superstore welcomed more than 30,000 customers who spent US$1.5 million in just one day.

Nicknamed the ‘E-Space’ store, it houses more than 1,500 brands and 200,000 products, ranging from electronics to home appliances, beauty and healthy categories. Split into 7 zones,

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