Despite a drop in volumes on a comparable basis in Cameroon, Ivory Coast and Senegal, CFAO Consumer Retail will end the 2022 financial year with sales up by 64%. Committed to a policy of rapid expansion spearheaded by Supeco, the Managing Director Jean-Christophe Brindeau details his plan to break even by 2024.
Last year, CFAO Consumer Retail recorded a turnover of €140 million. Will you be profitable in 2022?
We should end the 2022 financial year with a turnover of €230 million at the end of March 2023 (editor’s note: an increase of 64%) via a major expansion policy. The Ivory Coast and Cameroon will each generate €100 million in turnover, and Senegal around €30 million. On a like-for-like basis, we are up by 5%, and volumes are falling due to inflation. In our 3 countries, inflation in the...
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