Jennyfer will launch its digital marketplace with Mirakl

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26 November 2021 à 13h14

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1 minute

Publication: 26 November 2021 à 13h14

Reading time: 1 minute

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Publication

26 November 2021 à 13h14

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Publication: 26 November 2021 à 13h14

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In April 2022, French teenage girl retailer Don’t Call Me Jennyfer will launch its Mirakl-operated marketplace. As a reminder, Mirakl is valued at more than US$3.5 billion following a US$555 million fundraising in October.

“We want to become a marketplace for teenage girls, with specialised curation for this target (beauty, home decor…),” Sébastien Bismuth, President of Don’t Call me Jennyfer (€315 million in sales before Covid) and Celio (€500 million in sales by 2021 via 3

…
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