Sonepar, the world's largest electrical equipment retailer, has announced investments of €2 billion in supply chain and €1 billion in an international digital platform. Jeremie Profeta, C.T.O. and Member of the Executive Committee, talks to mind Retail about the evolution of B2B customer journeys, data, marketplaces, generative AI and retail media.
How do you use Artificial Intelligence at Sonepar?
A.I. is integrated at several levels. When you are on our site, the search engine will intelligently suggest products that correspond to your identity, your segment, or will push the green offer when it is a good alternative for the customer. A.I. enables us to offer a complete solution. The system analyses that when a customer puts such and such items in a shopping basket, it’s because they are building an electrical panel or installing a camer
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