Jing Leng, Aikucun. “We roll out the Uber model for fashion outlets and end-of-line”

Featured image of the article Jing Leng, Aikucun. “We roll out the Uber model for fashion outlets and end-of-line”

An article by Sophie Baqué

Publication

17 June 2019 à 11h14

Updated on 22 June 2024 à 17h18

Reading time

5 minutes

Publication: 17 June 2019 à 11h14, Updated on 22 June 2024 à 17h18

Reading time: 5 minutes

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The outlet sector was dominated by outlet centres and private sale websites. In China, the young online retailer Aikucun is disrupting this industry via a highly effective strategy. Sophie Baqué met the C.E.O. Mrs Jing Leng in Shanghai.

An article by Sophie Baqué

Publication

17 June 2019 à 11h14

Updated on 22 June 2024 à 17h18

Reading time

5 minutes

Publication: 17 June 2019 à 11h14, Updated on 22 June 2024 à 17h18

Reading time: 5 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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S.B.: Aikucun aims to ‘uberize’ the outlet industry in China. Please explain your business model. 

J.L.: Aikucun is a platform that helps over 5,000 popular fashion brands including Nike, L’Occitane, Coach, Swarovski, Pandora, La Chapelle, Michael Kors, and Metersbonwe sell large volumes of authentic, high-quality products to millions of consumers through our network of small distributors at a discounted price. These distributors are housewives, mothers, shop keepers, white-collar workers,...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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