John Lewis, Maisons du Monde and Ikea : What results of custom advice services ?

Publication

4 February 2022 à 12h29

Updated on 11 February 2022 à 11h56

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2 minutes

Publication: 4 February 2022 à 12h29, Updated on 11 February 2022 à 11h56

Reading time: 2 minutes

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Publication

4 February 2022 à 12h29

Updated on 11 February 2022 à 11h56

Reading time

2 minutes

Publication: 4 February 2022 à 12h29, Updated on 11 February 2022 à 11h56

Reading time: 2 minutes

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At John Lewis British department stores, the number of personalised appointments has reached 74,680 since the service was launched in mid-April 2020. These appointments concern home design and decoration but also fashion advice. In April 2021, John Lewis also launched a beauty consultation.

Maisons du Monde follows a similar strategy. In 2021, the turnover of interior renovation specialist Rhinov (Maisons du Monde is a 70% shareholder) also grew strongly. Sales increased by 58%, reac

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