After receiving agreement from French competition authority to take over the La Grande Récré stores, the JouéClub retailer presented a roadmap for the Christmas period on September 11. E-commerce stands at the top of the priorities.
With Q4 approaching, which accounts for “over 50% of our sales, and 70% of our e-commerce revenue” according to JouéClub’s C.E.O. Jacques Beaudoz, the cooperative chain that took over La Grande Récré is arming for a successful holiday season. “Whereas previously, e-commerce was operated by two different warehouses, one for JouéClub, one for La Grande Récré, this summer we grouped all Web and e-commerce logistics (order preparation, shipping) in our 28,000 sq.m warehouse in Bordeaux,” he...
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