JouéClub bets on the 2024 Olympics to boost growth

An article by Sophie Baqué

Add mind Retail to your sources

Publication

12 July 2024 à 15h29

Updated on 19 July 2024 à 18h03

Reading time

2 minutes

Publication: 12 July 2024 à 15h29, Updated on 19 July 2024 à 18h03

Reading time: 2 minutes

In the toy sector, even though the 4th quarter accounts for more than 50% of sales, the Olympic Games are a highlight of 2024. JouéClub spokesman Franck Mathais reviews this pivotal moment.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

12 July 2024 à 15h29

Updated on 19 July 2024 à 18h03

Reading time

2 minutes

Publication: 12 July 2024 à 15h29, Updated on 19 July 2024 à 18h03

Reading time: 2 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

According to Circana, the toy market fell by 5.2% in value and by 8% in volume in France. However, JouéClub (2023 sales steady at €500 million via 300 stores) is expecting a positive effect due to the Olympics. Sales are planned to rise by more than 10% in August 2024.

Do you have information to share with us?

Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

How retailers are reinventing the checkout

As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...

2 November 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026

Advantail signs with Formality to streamline commercial lease management

Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...

23 October 2026

US retailers divided over the rise of autonomous shopping agents

In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...

21 October 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

AI agents: the KPIs that led L’Oréal to scale up across its warehouses

After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...

20 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026