Kellogg’s, THE CONCEPT OF THE MONTH

Publication

18 January 2018 à 16h18

Updated on 10 May 2019 à 17h23

Reading time

2 minutes

Publication: 18 January 2018 à 16h18, Updated on 10 May 2019 à 17h23

Reading time: 2 minutes

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Publication

18 January 2018 à 16h18

Updated on 10 May 2019 à 17h23

Reading time

2 minutes

Publication: 18 January 2018 à 16h18, Updated on 10 May 2019 à 17h23

Reading time: 2 minutes

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In the wake of Unilever’s wave of pop-up stores, promoting brands like Magnum, Dove or St Ives, Kellogg’s opened in mid-December a 565-sq.m G.L.A. café in New York, near Union Square. Customers can buy a branded bowl of cereals and snacks for up to US$7.5 between 08.00 and 18.00 weekdays and also on week-ends. This site is Kellogg’s 2nd retail pilot, following a café of 93-sq.m G.L.A. located near Times Square in Manhattan which operated until mid-2016. Kellogg partnered with the hospitality co

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