“Kids grow, clothes don’t grow”

Publication

12 February 2016 à 18h07

Updated on 12 November 2019 à 18h10

Reading time

5 minutes

Publication: 12 February 2016 à 18h07, Updated on 12 November 2019 à 18h10

Reading time: 5 minutes

Some retail concepts appear as instant very good ideas. This is the story of Vigga, a disruptive Danish retail start-up that won Ebeltoft’s Group Retail Innovation Award at the NRF Big Show 2016.

Publication

12 February 2016 à 18h07

Updated on 12 November 2019 à 18h10

Reading time

5 minutes

Publication: 12 February 2016 à 18h07, Updated on 12 November 2019 à 18h10

Reading time: 5 minutes

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Global Retail News: Can you present the Vigga company?

Vigga Svensson: Vigga is a subscription service that enables parents to lease organic clothes for children through a cooperative and circular model, saving time, money and resources by sharing clothes with other parents. We design all Vigga clothes ourselves, for child aged from zero to 2 years. Vigga launched in Denmark one year ago, in January 2015. Our concept has no compromise on price, design, quality and convenience. Our clothes are ma

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