Taking back control of the commercialisation of digital screens, ongoing tests with computer vision start-up XXII specialised in data analytics for brick & mortars... Klépierre, Europe’s second largest property owner, enhances ambitions around retail media. During the mind Retail Day in Paris, COO Alain Mary de Farcy presented a strategic roadmap.
As construction of new shopping centres is not possible anymore in France due to constraints of “land take” as part of the “Climate and Resilience Law” of 2021, Klépierre (70 malls in 13 countries, 2025 rental income: €1.12 billion, up by 3.1% like-for-like) wants to grow a retail media business. Last year, revenue from this business unit amounted to €104 million, up by 12% year-on-year, reaching 9.3% of rental income. As a result, the property company is initiating a deep reorganisation of this entity.
Do you have information to share with us?
Article authors
Sophie Baqué
Chief Editor of mind Retail