La Foir’fouille chooses Duval for franchise African expansion

Featured image of the article La Foir’fouille chooses Duval for franchise African expansion

An article by Morgane Monteiro

Publication

5 February 2025 à 10h20

Updated on 24 July 2025 à 10h58

Reading time

2 minutes

Publication: 5 February 2025 à 10h20, Updated on 24 July 2025 à 10h58

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

5 February 2025 à 10h20

Updated on 24 July 2025 à 10h58

Reading time

2 minutes

Publication: 5 February 2025 à 10h20, Updated on 24 July 2025 à 10h58

Reading time: 2 minutes

Share
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On January 31, discount chain La Foir’fouille (steady 2023 sales at €815 million, target of €830 million for 2024) announced an African expansion via a master franchise agreement with the French Duval group. In 2025, 4 stores are planned, followed by a further 9. These franchised stores will carry the Foir’Fouille brand in French-speaking countries and the Snoop brand in non-French-speaking countries. The first store will open in Douala in Cameroon in Q2 2025.

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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