La Foir’fouille chooses Duval for franchise African expansion

Featured image of the article La Foir’fouille chooses Duval for franchise African expansion

An article by Morgane Monteiro

Publication

5 February 2025 à 10h20

Updated on 24 July 2025 à 10h58

Reading time

2 minutes

Publication: 5 February 2025 à 10h20, Updated on 24 July 2025 à 10h58

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

5 February 2025 à 10h20

Updated on 24 July 2025 à 10h58

Reading time

2 minutes

Publication: 5 February 2025 à 10h20, Updated on 24 July 2025 à 10h58

Reading time: 2 minutes

Share
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On January 31, discount chain La Foir’fouille (steady 2023 sales at €815 million, target of €830 million for 2024) announced an African expansion via a master franchise agreement with the French Duval group. In 2025, 4 stores are planned, followed by a further 9. These franchised stores will carry the Foir’Fouille brand in French-speaking countries and the Snoop brand in non-French-speaking countries. The first store will open in Douala in Cameroon in Q2 2025.

To remember: The discount retailer

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Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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