Label Emmaüs : ” The system of second hand to finance new is not coherent “

Featured image of the article Label Emmaüs : ” The system of second hand to finance new is not coherent “
Publication

29 April 2022 à 13h14

Updated on 21 October 2022 à 21h32

Reading time

3 minutes

Publication: 29 April 2022 à 13h14, Updated on 21 October 2022 à 21h32

Reading time: 3 minutes

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While the AGEC law is forcing one of the most polluting industries in the world to take the path of sustainable development, for Maud Sarda, co-founder and director of Label Emmaus, most textile retailers are adopting the wrong strategy. Label Emmaus has been Emmaus' online retail site since 2016 to offer an alternative to traditional e-commerce sites.
Publication

29 April 2022 à 13h14

Updated on 21 October 2022 à 21h32

Reading time

3 minutes

Publication: 29 April 2022 à 13h14, Updated on 21 October 2022 à 21h32

Reading time: 3 minutes

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Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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Since 1st January 2022, the AGEC law prohibits ready-to-wear brands from destroying unsold products to ensure they are use again. How have brands reacted?

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Maud Sarda: The law is recent and these measures that take time. Before AGEC, only 21% of new and undestroyed unsold goods were given to the solidarity sector. The remaining 79% went to other channels such as buy-back by discounters. We hope that this will change with the new legislation in place, so that together, solidarity...

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