Label Emmaüs : ” The system of second hand to finance new is not coherent “

Add mind Retail to your sources

Publication

29 April 2022 à 13h14

Updated on 21 October 2022 à 21h32

Reading time

3 minutes

Publication: 29 April 2022 à 13h14, Updated on 21 October 2022 à 21h32

Reading time: 3 minutes

While the AGEC law is forcing one of the most polluting industries in the world to take the path of sustainable development, for Maud Sarda, co-founder and director of Label Emmaus, most textile retailers are adopting the wrong strategy. Label Emmaus has been Emmaus' online retail site since 2016 to offer an alternative to traditional e-commerce sites.

Add mind Retail to your sources

Publication

29 April 2022 à 13h14

Updated on 21 October 2022 à 21h32

Reading time

3 minutes

Publication: 29 April 2022 à 13h14, Updated on 21 October 2022 à 21h32

Reading time: 3 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

…

Since 1st January 2022, the AGEC law prohibits ready-to-wear brands from destroying unsold products to ensure they are use again. How have brands reacted?

…

Maud Sarda: The law is recent and these measures that take time. Before AGEC, only 21% of new and undestroyed unsold goods were given to the solidarity sector.

You are reading this article thanks to your trial period.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

You are reading this article thanks to your subscription to Mind Retail.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

Do you have information to share with us?

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

How retailers are reinventing the checkout

As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...

2 November 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026

Advantail signs with Formality to streamline commercial lease management

Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...

23 October 2026

US retailers divided over the rise of autonomous shopping agents

In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...

21 October 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”

Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...

12 October 2026

Marketplaces: How Orange and Virgin Australia reinvent their value creation models

Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...

8 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

Cashback: Younited secures an exclusive contract with Bouygues Telecom

Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...

16 October 2026