In Japan,the convenience store chain Lawson (17,600 units and a turnover of US$417 million in 2021, up by 19%) opened a store almost entirely made up of avatars on 28 November to mark the launch of its eco-responsible brand.
In the first Green Lawson store in Tokyo, employees are represented by avatars that they control remotely. The characters displayed on the screens behind the cash registers and on the shelves are anime designs. Using these avatars, the telecommuting employees assist customer
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