Lego bricks is still strong in a crumbling toy market

In 2023, against a difficult backdrop for the toy sector (the global market was down 7% according to Circana), Lego continued to slow. Turnover reached €8.84 billion in 2023, up only 2% in a year after a rise of 17% in 2022 and 27% in 2021. The net margin reached 19.9% of sales, a fall of 1.6 point in twelve months. Sales were driven by the U.S.A. (up by 9% in 2023, reaching €4.1 billion).

By comparison, Mattel‘s sales remained steady over 2023 at €4.9 billion, standing for an annual...