Lego: China accounted for 57% of expansion in 2021

With 95 Chinese stores opened in 2021 (out of a total of 165 openings), China accounted for 57% of Lego‘s expansion programme last year.

It is now one of the group’s major markets, with 340 stores. In total, Lego’s turnover jumped 27% to US$8.06 billion in 2021, through 832 stores, with net margin at 24% of sales. Lego experienced strong growth since Covid-19, driven by the need to play and escape for all ages of customer. As part of a CSR policy, it will start introducing