The Danish toy-retailer Lego (sales of €5.15 billion in 2019 up by 6%) aims to increase stores in China by almost 60% during 2020, moving up from 140 to almost 220 stores. In 2019, China was Lego’s fastest growing market, reporting a double-digit sales growth. In early March, the C.E.O. said that the coronavirus represents only a short-term blow to China’s economy that won’t change the toymaker’s expansion plans. The situation in China creates “some short-term uncertainties, but it doesn’t chan
…Lego expands Chinese ambitions
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