Lego expands Chinese ambitions

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18 March 2020 à 16h11

Updated on 25 March 2020 à 18h00

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Publication: 18 March 2020 à 16h11, Updated on 25 March 2020 à 18h00

Reading time: 2 minutes

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Publication

18 March 2020 à 16h11

Updated on 25 March 2020 à 18h00

Reading time

2 minutes

Publication: 18 March 2020 à 16h11, Updated on 25 March 2020 à 18h00

Reading time: 2 minutes

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The Danish toy-retailer Lego (sales of €5.15 billion in 2019 up by 6%) aims to increase stores in China by almost 60% during 2020, moving up from 140 to almost 220 stores.

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