French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year after a launch in the retail arena, two new technology capabilities are revealed. Here are the details.
After a €16.7 million Series A equity round in March 2023, French retail tech XXII, co‑founded by William Eldin and Dam Mulhem, is gaining ground with a camera‑based analytics solution. Since summer 2025, new pilots have been deployed. The first is at Leroy Merlin and the second site is the Aroma‑Zone store in La Défense from September. These are to improve understanding of an in‑store customer journey and conversion dynamics, mind Retail learned at Tech for Retail.
Other major accounts are also
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