Leroy Merlin arrives in Senegal with Jumia

On March 22, Leroy Merlin signed an agreement with the pure player Jumia to launch into Senegal with 700 products. Since 2019, 1,500 products of the D.I.Y. chain are already distributed by Jumia in Ivory Coast. In this market, “60% of orders come from Abidjan and 40% come from the rest of the country,” said Jumia to Jeune Afrique.

This agreement comes as Jumia aims to cut losses by 50% by the end of 2023. Since an I.P.O. in 2019, the African retailer experienced significant difficulties...