L’Occitane’s profits jump, driven by the highly digital Elemis

An article by Sophie Baqué

Publication

16 July 2019 à 11h12

Updated on 1 September 2023 à 11h06

Reading time

1 minute

Publication: 16 July 2019 à 11h12, Updated on 1 September 2023 à 11h06

Reading time: 1 minute

An article by Sophie Baqué

Publication

16 July 2019 à 11h12

Updated on 1 September 2023 à 11h06

Reading time

1 minute

Publication: 16 July 2019 à 11h12, Updated on 1 September 2023 à 11h06

Reading time: 1 minute

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The Swiss-based but Hong Kong-listed beauty retailer posted net sales up by 8.7% to € 1.43 billion last year (1,572 units worldwide, +17 new units year-on-year). The 22% jump in net profits to €118 million can be attributed to investments in the skincare market via the purchase of Elemis, a high-end specialist of anti-ageing skincare products. Indeed, this e-commerce driven company (25% of Elemis sales are online) records a profit margin significantly higher than for L’Occitane’s core...

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