Luckin Coffee aims to win customers in the Middle East

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11 September 2019 à 09h21

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2 minutes

Publication: 11 September 2019 à 09h21

Reading time: 2 minutes

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Publication

11 September 2019 à 09h21

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Publication: 11 September 2019 à 09h21

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In the end of July 2019, the highly-disruptive Luckin Coffee retailer (see GRN, April 2019) signed a joint-venture agreement with the Kuwaiti-based company called The Americana Group to win customers across the Middle East and India. The Americana Group operates 29 production sites and more than 1,800 franchised stores across the region, for retailers aa as KFC, Red Lobster, Olive Garden, Krispy Kreme and the U.K. operator Costa Coffee.

“This collaboration represents Luckin Coffee’s first step t

…
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