Luke Lim, AS Louken, Singapore: “Alibaba is likely to keep investing in brick & mortar retailers”

An article by Sophie Baqué

Publication

12 January 2017 à 12h16

Updated on 11 July 2024 à 12h02

Reading time

3 minutes

Publication: 12 January 2017 à 12h16, Updated on 11 July 2024 à 12h02

Reading time: 3 minutes

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Three questions to Luke Lim, C.E.O. of AS Louken consulting firm based in Singapore.

An article by Sophie Baqué

Publication

12 January 2017 à 12h16

Updated on 11 July 2024 à 12h02

Reading time

3 minutes

Publication: 12 January 2017 à 12h16, Updated on 11 July 2024 à 12h02

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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How would you describe the Chinese retail sector in 2017?
Luke Lim: This market is extremely competitive, with an array of local, Asian and also international retailers. Sometimes, we advise some retailers not to expand in China, because they risk losing a lot of money. Before opening physical stores in China, most retailers make an online test via Alibaba (Tmall) or Jingdong (JD), but it is necessary to have already a good scale in order to achieve high level of sales to compensate

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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