Lululemon launches two new loyalty programmes

Publication

27 April 2022 à 12h08

Updated on 21 October 2022 à 21h32

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1 minute

Publication: 27 April 2022 à 12h08, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

Publication

27 April 2022 à 12h08

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 27 April 2022 à 12h08, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Sportswear specialist Lululemon is optimising loyalty and will launch two membership schemes in early autumn. One is free to allow preview access to new collections as well as invitations to brand events. The other charges a fee of US$39 for access to fitness classes via its Mirror platform.

The retailer had already launched a pilot loyalty programme in 2018 across cities in the US and Canada. This pilot educated the firm as a first successful experience. C.E.O., Calvin McDonald, declared...

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