“In 2015, we had one single store format of 280 sq.m GLA and all stores were pretty much the same” said Celeste Burgoyne, Retail Vice-President at Lululemon. “Today, we are rolling out 3 formats, with the “Local” from 100 to 200 sq.m GLA as the bulk of our 1,325 stores, we have the “Collocation” one covering 450 to 560 sq.m GLA, which includes menswear and womenswear (12 openings in 2017) plus the “Pop-Up” format, which trended almost 50% in new guest acquisition.
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