Luxury and marketplaces: Lacoste relies on Mirakl Connect to break a technical ceiling

Featured image of the article Luxury and marketplaces: Lacoste relies on Mirakl Connect to break a technical ceiling

An article by Sophie Baqué

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Publication

30 April 2026 à 22h36

Updated on 11 May 2026 à 16h38

Reading time

2 minutes

Publication: 30 April 2026 à 22h36, Updated on 11 May 2026 à 16h38

Reading time: 2 minutes

In the wake of Rabanne, Lacoste is structuring a marketplace push. While retailers active on at least 2 marketplaces record a GMV 17.5 times higher than single-channel players, Lacoste is relying on Mirakl Connect to ease tech integrations with Galeries Lafayette, El Corte Inglés, etc.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

30 April 2026 à 22h36

Updated on 11 May 2026 à 16h38

Reading time

2 minutes

Publication: 30 April 2026 à 22h36, Updated on 11 May 2026 à 16h38

Reading time: 2 minutes

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Following Rabanne’s announcement in April 2026 of a launch on Amazon Premium Beauty Store, Lacoste also wants to reach new audiences. To accelerate an expansion across premium marketplaces, the high-end retailer announced an alliance with Mirakl (2025 ARR of US$218 million up by 23%, profitable, with 100,000 merchants). Lacoste will use Mirakl Connect, a multi-marketplace sales solution launched in 2025 and powered by AI. With 1,000 sellers and 7.5 million items to date, this platform generated

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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