Luxury and marketplaces: Lacoste relies on Mirakl Connect to break a technical ceiling

Featured image of the article Luxury and marketplaces: Lacoste relies on Mirakl Connect to break a technical ceiling

An article by Sophie Baqué

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Publication

30 April 2026 à 22h36

Updated on 11 May 2026 à 16h38

Reading time

2 minutes

Publication: 30 April 2026 à 22h36, Updated on 11 May 2026 à 16h38

Reading time: 2 minutes

In the wake of Rabanne, Lacoste is structuring a marketplace push. While retailers active on at least 2 marketplaces record a GMV 17.5 times higher than single-channel players, Lacoste is relying on Mirakl Connect to ease tech integrations with Galeries Lafayette, El Corte Inglés, etc.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

30 April 2026 à 22h36

Updated on 11 May 2026 à 16h38

Reading time

2 minutes

Publication: 30 April 2026 à 22h36, Updated on 11 May 2026 à 16h38

Reading time: 2 minutes

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Following Rabanne’s announcement in April 2026 of a launch on Amazon Premium Beauty Store, Lacoste also wants to reach new audiences. To accelerate an expansion across premium marketplaces, the high-end retailer announced an alliance with Mirakl (2025 ARR of US$218 million up by 23%, profitable, with 100,000 merchants).

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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