After launching the first pilots of its conversational AI “super app” in stores, Cegid is rolling out new omnichannel modules, including an in-store data acquisition module, conversational AI for head office teams, new HR modules and partnerships. As the sector heads into a critical Q4, we spoke to Nathalie Echinard, Retail Director at Cegid.
The “Cegid Retail One” super app, unveiled in summer 2026, is currently in the pilot phase, mind Retail has learned. It brings together all the features used by sales staff (checkout, inventories, tasks, reporting) and integrates a conversational AI agent based on several LLMs (including Azure AI Foundry). Similar to an embedded assistant, it guides sales teams through complex processes (returns, disputes, replenishment) without prior training. “The first pilots are starting this quarter and in
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Article authors
Sophie Baqué
Chief Editor of mind Retail