Alain Bernard, former President of the North American business of Richemont Group, explains the dynamics of the luxury sector in the U.S.A. In a market where the cost of digital marketing is exorbitant, investors are increasingly interested in luxury brands that have successfully made their omnichannel shift. This is a U-turn...
Alain Bernard: After 23 years working for big luxury names like Cartier and Richemont, in 2021 you created your consulting and investment company Abbey Road Advisory. What was your motivation?
A.B: I wanted to enter the new luxury world, to get closer to new players that appeared due to Covid-19, and have gained traction since. Abbey Road Advisory is the link between these two worlds, even if I am working more and more on the investor side.
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