Majid Al Futtaim launches retail media solution in the Middle East

Featured image of the article Majid Al Futtaim launches retail media solution in the Middle East

An article by Morgane Monteiro

Publication

18 November 2024 à 18h07

Updated on 25 November 2024 à 16h00

Reading time

2 minutes

Publication: 18 November 2024 à 18h07, Updated on 25 November 2024 à 16h00

Reading time: 2 minutes

An article by Morgane Monteiro

Publication

18 November 2024 à 18h07

Updated on 25 November 2024 à 16h00

Reading time

2 minutes

Publication: 18 November 2024 à 18h07, Updated on 25 November 2024 à 16h00

Reading time: 2 minutes

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The Majid Al Futtaim conglomerate (sales 2023 of US$9.4 billion up by 1.1%, after + 12% in 2022) launches Precision Media, a new media business. This offers a suite of in-store, onsite and offsite (partner network) advertising solutions, powered by AI via 4 technology partners: LiveRamp, Criteo, TheTradeDesk and Dunnhumby. As of November 12, 2024, all 450 Carrefour stores in the Middle East region are benefiting, as well as a number of specialist food partners in 13 Middle Eastern...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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